Rule of the Week - Article 256.3 Advertising and Publicity on Athletes and Horses

256.3. Advertising and Publicity on Athletes and Horses

Please refer to the FEI Rules for Jumping Events, Article 256.3 and EA GRs Article 135

Article 135 – Advertising and Publicity on Athletes and Horses

1. At all Events, except Regional and Olympic Games under the patronage of the ‘International Olympic Committee’ (IOC) (see Olympic Regulations for Equestrian Events at Olympic Games), Athletes may wear the identification (name and/or logo) of the manufacturer of clothing and equipment or as an alternative that of a sponsor as outlined below:

1.1. Identification of the Manufacturer

1.1.1. While present in the Competition area and during the prize-giving ceremonies the identification of the manufacturer of the clothing and equipment may appear only once per item and may appear on a surface area not exceeding:

a) 3 cm 2 for clothing and equipment;

b) 50 cm 2 on each side of carriages.

1.1.2. If the manufacturers of clothing and equipment act as sponsors, the provisions under paragraph 1.2 of this article apply.

1.2. Identification of Sponsors

1.2.1. While present in the Competition area and during the prize-giving ceremonies the name and/or logo of the individual's sponsor(s) and/or team sponsor(s) may appear on a surface area not Equestrian Australia General Regulations 19 exceeding:

a) 400 cm2 on each side of carriages and vaulting back pads;

b) 200 cm2 on each side of the saddle cloth;

c) 80 cm2 only once on jackets or top garments at the height of breast pockets except during the endurance test of Eventing and Endurance Events;

d) 80 cm2 on each of the two sides of jackets or top garments at the height of breast pockets for Jumping Events.

e) 100 cm2 only once on Vaulting outfits;

f) 16 cm2 on both sides of the shirt collar;

g) 200 cm2 on arm of top garment for the endurance tests of Eventing and Endurance Events;

h) 400 cm2 on a horse rug.

1.2.1. OCs of EA Championships may state in the schedule that such logos are not permitted in Team competitions.

1.2.2. Only in the marathon phase of Driving Events, the surface area of the name and/or logo of the individual's and/or team's sponsor(s) appearing on the dash board and both sides of the carriage may not exceed 2520 cm 2 ; on the backs of the grooms they may not exceed 1260 cm 2 .

1.2.3. The OC may display the name and/or logo of a Competition and/or Event sponsor(s) on members of the arena party and on the numbers worn by Athletes and on stable rugs while present in the Competition area and during the prize-giving ceremonies at all FEI Events. The size of name and/or logo on the Athlete's number shall not exceed 100 cm 2 .

2. No advertisement or publicity other than logos defined in paragraph 1 above may be displayed on any Athlete, official, horse or carriage while present in any Competition arena or during the performance. However, Athletes inspecting the course may wear the logo of their sponsor within a frame not exceeding 400 cm 2 on the front and back of their top garments and within a frame not exceeding 50 cm 2 on head gear.

3. Advertising may appear on obstacles and on the sides of the arena provided the TV agreement allows for it. Specifications for sponsored obstacles are covered in the Rules for the relevant Sport.

4. For the purposes of this article, the Competition area shall include all areas where the Athlete is being judged or his horse is undergoing a horse/veterinary inspection. It shall not include collecting rings, the “10 minute box" in Eventing, the holds at the veterinary gates in an Endurance Event or the compulsory rests in a Driving Event.

5. The EA logo or Australian Flag can only be carried on the saddlecloth when officially representing Australia.

6. Only Athletes who have officially represented Australia at Olympic Games and World Equestrian Games can wear an Australian Flag badge on their riding jacket.

7. Other team representatives designated by EA may wear Australian Flag badge on their riding jacket for the duration of the Event in which they are representing Australia.